About brand
Ma Joie, Paris, France
Services
Mechanical Design, Prototyping, Molding, Mass Production,Certifications, Logistics
Industry
Health. Adult Toys
Year
2023

Project Overview
Pleasure for Ladies
Ma Joie is redefining intimate devices by blending fashion, technology, and innovation. The goal behind the Ma Joie Strap-On Kit was to create a user-friendly, stylish, and inclusive product that gives women the freedom to choose how they experience and shared pleasure — offering a new standard in comfort, design, and accessibility.

About the Product
Ma Joie Strap-On Kit
The Ma Joie Strap-On Kit includes a magnetic clitoral stimulator that works through natural friction, an ergonomic dildo available in two sizes, and a lingerie-style harness designed for a flattering and supportive fit. Made with premium, body-safe materials and available in eight inclusive sizes, the kit is easy to use, modular, and built to celebrate all bodies and experiences.
Challenges
The development of the Ma Joie Strap-On Kit presented significant challenges, particularly in creating a seamless magnetic connection system between the dildo, stimulator, and harness. Ensuring ease of use while maintaining the harness’s comfort was crucial. Additionally, meeting the high standards for the overmolding technique was critical to embed the entire magnetic connection system into the dildo without compromising its magnetic strength or aesthetic appeal. Lastly, designing the panty harness was complex, as it required cleverly concealing the mechanical components of the magnetic system within the fabric, ensuring that no non-textile parts were visible while preserving both the visual allure and comfort for the wearer.
Solutions
To tackle these challenges, the design team developed a user-friendly magnetic connection system that facilitated easy assembly and disassembly of the components without sacrificing comfort. Advanced overmolding techniques were employed to securely encase the magnetic system within the dildo, ensuring it retained its functionality and aesthetics. For the panty harness, innovative design solutions were implemented to cleverly hide the mechanical parts within the fabric, allowing for a stylish appearance without compromising on comfort or performance.

Results & Impacts
Make it Scale
The successful development of the Ma Joie Strap-On Kit resulted in a groundbreaking product that offers a unique combination of style, comfort, and accessibility for users. The innovative design has set a new standard in inclusive intimate products, leading to positive reception within the market. By prioritizing user experience and awareness of diverse needs, Ma Joie has positioned itself as a leader in redefining intimacy, enhancing pleasure while celebrating and empowering users of all bodies and identities.
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