About brand
embodme, Paris, France
Services
Prototyping, Logistics
Industry
Consumer Electronics
Year
2022

Project Overview
The world first touchless display
Embodme has invented and developed a sensor called Infra-Red Intelligent Surface (IRIS), which tracks any object from the surface of the sensor to a few tens of centimeters above it in a continuous detection field.
SuperIRIS is the first product to leverage IRIS™ technology, delivering a touchless display solution that enhances user experience across various sectors, including retail, hospitality, and more.
About the Product:
CES Innovation Award 2023
SuperIRIS is the world first touchless display.
IRIS™ is capable of tracking an object like a finger up to twenty centimeters above the surface, without the field of view limitations of cameras used in competing solutions. The genesis of IRIS was the absence of a sensor tracking objects where the action usually takes place in Human-Computer interaction.
It’s a revolution in digital interaction. This interaction space is a new playground for natural and advanced interactions with digital content.
Challenges
The SuperIRIS prototype required a highly complex PCBA with a dense layout and a large number of miniature components placed in extremely close proximity. This presented a significant challenge for the SMT (Surface Mount Technology) process, demanding exceptional precision and control to ensure accurate placement and avoid assembly defects. Adding to the complexity, the project was under intense time pressure—with only 10 days available to complete the build in time for a critical demo at the CES show in Las Vegas.
Solutions
To meet both the technical and time challenges, PICCA implemented a fast-track production strategy. The engineering team conducted an immediate DFM (Design for Manufacturing) review to identify potential risks in the densely packed PCBA layout. Adjustments were made collaboratively with the client to optimize for manufacturability without compromising design intent.
PICCA then mobilized its high-precision SMT line, capable of handling ultra-small components with very small spacing. Production was scheduled with priority, and experienced operators were assigned to oversee critical stages of the process. Through meticulous planning and close monitoring, PICCA successfully completed the assembly within the tight 10-day window, ready for CES demo deployment.

Results & Impact
Perfectly On Time
the SuperIRIS prototype was delivered on time and fully functional—just in time for its debut at CES. The successful demo played a crucial role in showcasing the product’s innovation and technical sophistication. As a result, Embodme was honored with the CES Innovation Award 2023, a prestigious recognition that highlighted both the product’s breakthrough design and the flawless execution behind it.
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