Lizia

About brand

Lizia, Rennes, France

Services

Mass Production, Certifications

Industry

Consumer Electronics

Year

2024

Project Overview

For Readers

Lizia has introduced an innovative reading light aimed at improving reading comfort and convenience.

This multi-functional accessory allows users to read in the dark without disturbing others, supports one-handed use, and also serves as a bookmark — combining functionality with user-friendly design.

About the Product

Innovative Reading Light

The Lizia reading light was invented and patented by two engineering students, offering a creative solution for everyday readers. Its compact and lightweight form makes it ideal for use at home, while traveling, or on the go.

Challenges

As Lizia gained popularity among book lovers, the demand for their product grew rapidly—putting pressure on their production efficiency and cost structure. To support this scale-up, Lizia needed to optimize their PCB bill of materials (BOM) without compromising quality or delivery timelines. High component costs and limited sourcing options threatened their ability to maintain healthy margins while meeting increasing market demand.

Solutions

To support Lizia’s growing demand and streamline its path to scale, PICCA provided targeted engineering and supply chain solutions. The team conducted a comprehensive review of Lizia’s bill of materials (BOM) for its printed circuit board (PCB), identifying opportunities for cost reduction through smarter sourcing and strategic component alternatives. This optimization preserved product performance while significantly lowering production costs.

In addition to engineering support, PICCA took over the PCB manufacturing process, offering rapid turnaround times and consistent, high-quality output. This end-to-end solution enabled Lizia to focus on market expansion without compromising on technical integrity or delivery speed.

Results & Impact

Make It Scale

  • Cost Efficiency: PCB production costs were reduced, improving Lizia’s overall profit margins during scale-up.
  • Faster Time-to-Market: Shortened lead times enabled quicker inventory turnaround, allowing Lizia to meet growing customer demand.
  • Reliable Quality: PICCA’s manufacturing oversight ensured consistent product quality, reinforcing customer satisfaction and brand reputation.
  • Scalability: With optimized production and dependable delivery, Lizia was better positioned to expand distribution across Europe and beyond.

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